How Your Next Vehicle at Ajax Hyundai Helps Fight Childhood Cancer
Buying a new vehicle is always an exciting milestone. Whether you’re upgrading to a spacious SUV for weekend trips along Lake Ontario or switching to an electric vehicle for your daily commute through the GTA, picking out your next ride is a big moment.
But at Ajax Hyundai, we believe that driving home in a new car should do more than just upgrade your commute—it should make a meaningful difference in our community.
That’s why we are so proud to be part of Hyundai Hope on Wheels, a nationwide initiative dedicated to fighting pediatric cancer and supporting young patients and their families across Canada. Every time a customer drives off our lot in a new vehicle, they are directly contributing to life-saving research and care.
For over 25 years, Hyundai dealers across North America have come together under a shared mission: to fund innovative research, improve patient care, and one day end childhood cancer for good.
Here in Canada, cancer remains the leading cause of disease-related death among children. It’s a reality that touches far too many families in Durham Region and across the country. Through Hyundai Hope on Wheels, Hyundai Auto Canada and its dealer network—including our team here in Ajax—have committed over $4.1 million to support children battling cancer.
These funds directly impact 16 pediatric oncology centers across Canada, supporting front-line patient care and funding crucial clinical breakthroughs. Recently, Hyundai Hope on Wheels introduced a $1 million Research Grant Fund administered by the C17 Research Network, funding Canadian-led pediatric cancer research projects designed to discover gentler, more effective treatments.
You might wonder: How do I fit into this story?
It’s simple. With every new Hyundai vehicle sold in Canada, a donation is made directly to Hyundai Hope on Wheels.
When you choose to purchase or lease your new vehicle at Ajax Hyundai, you are automatically joining this movement. A portion of the proceeds from your purchase goes directly toward funding critical research and top-tier patient care.
If you’ve ever seen a Hyundai vehicle covered in bright, colourful handprints, you’ve witnessed our signature Handprint Ceremony. At these special events, brave young cancer survivors dip their hands in paint and leave their mark on a Hyundai vehicle.
These handprints serve as a powerful reminder of why we do what we do. They represent hope, strength, and the unique story of every child fighting this disease. These handprint-covered vehicles travel across the country to raise public awareness and spread hope.
One of the things we love most about this program is how close to home the impact reaches.
For families in Ajax, Pickering, Whitby, and the surrounding Durham Region, specialized pediatric care often means turning to world-class institutions like The Hospital for Sick Children (SickKids) in downtown Toronto. Hyundai Hope on Wheels helps ensure these local healthcare hubs have the resources, technology, and funding needed to offer the best possible care to brave young patients in our region.
When you shop at Ajax Hyundai, you aren't just supporting a local dealership—you’re helping us build a healthier, brighter future for kids across Canada.
Whether you’re eyeing the family-friendly Palisade, the versatile Tucson, or the futuristic IONIQ 5, your choice carries purpose.
We invite you to visit our showroom on Kingston Road to explore our latest lineup, take a test drive, and learn more about how your purchase helps drive hope. Together, one vehicle and one handprint at a time, we can help end childhood cancer.
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